As brokerage giants merge, Real Estate One bets on the power of local platforms

Dan Elsea, CEO of Real Estate One Family of Companies, discussed the company's organic growth and strategy at a recent industry event, emphasizing the power of local platforms in an increasingly consolidated market. He argues that independent brokerages can compete effectively by focusing on strong local networks rather than national scale, leveraging diverse brand structures to cater to various agent needs while adapting to new technologies like AI.

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