China Box Office: 'Pegasus 3' Dominates Lunar New Year Holiday Frame

China's theatrical market saw a significant surge during the Lunar New Year holiday period, earning $647.4 million over six days, driven by major simultaneous releases like 'Pegasus 3'. This boost temporarily made China the world’s top-grossing film market, highlighting the importance of strategic release timing for content creators aiming to capitalize on high-traffic holiday periods.

Read the full article at Variety

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