ELF Beauty's CEO said getting yelled at by customers on TikTok Live helps him decide which products to launch

Ali NematiFeb 2424 sec read13 views

ELF Beauty's CEO Tarang Amin uses TikTok Live to directly engage with customers and gauge demand for new products, which influenced the company to expedite the launch of a bronzing drop product after customer demands. This approach underscores the importance of real-time consumer feedback in shaping product development strategies for content creators and brands.

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ELF Beauty's CEO said getting yelled at by customers on TikTok Live helps him decide which products to launch

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