Google now attributes app conversions to the install date

Google has updated its app campaign conversions to be attributed to the install date rather than the ad click date, aligning more closely with Mobile Measurement Partners like AppsFlyer and Adjust. This change aims to reduce discrepancies between different reporting platforms and provide fresher data for machine learning algorithms, leading to faster optimization cycles. Content creators should expect improved performance in their app campaigns as Google's Smart Bidding receives timely conversion signals.

Read the full article at Search Engine Land

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