Google's AI Mode is increasingly citing Google itself, accounting for 17.42% of all citations and more than the next six most cited domains combined, which could reduce direct traffic to external sites as users are directed back into Google’s ecosystem. This trend matters because it may lead to fewer referrals from search results to content creators' websites, potentially decreasing their visibility and traffic. Content creators should be aware that this self-referencing behavior by Google might necessitate new strategies to attract organic traffic.
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Ali NematiWritten by Ali
