The shift to agentic commerce means AI now decides what products to show and recommend based on shopper intent. To succeed in this new landscape, brands must ensure product data is complete and accurate, connect Google Search Console and Merchant Center for monitoring, and focus on understanding how consumers describe their needs rather than just matching keywords. This approach helps bridge the gap between consumer intent and product visibility, making it easier to match real needs with appropriate products.
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Ali NematiWritten by Ali
