How Netflix thinks AI can help it fight off rivals in the 'most competitive time in the history of media'

Netflix co-CEO Ted Sarandos emphasizes that AI's role in entertainment should be to enhance creativity and quality rather than just speeding up production or reducing costs. He highlights the acquisition of Ben Affleck’s AI editing company, InterPositive, as an example of how AI can serve as a tool for creators while still valuing human talent and performance.

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