Mischief switches NPR logo letters with "the hard questions" in branding campaign

New York branding agency Mischief has launched a campaign for NPR that replaces its logo with three-letter questions like "WHY" and "HOW," in response to federal defunding. This shift aims to bolster curiosity and support NPR's mission of providing reliable journalism amid political attacks and funding cuts. For content creators, the campaign underscores the importance of fostering inquiry and resilience in the face of financial and political challenges.

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