OpenAI tests Ads Manager as ChatGPT ad business takes shape

OpenAI is testing an Ads Manager dashboard to build a formal advertising business around ChatGPT, allowing marketers to manage campaigns in real time. This move signals the potential growth of conversational AI as an advertising channel, though early performance metrics suggest it still lags behind traditional search platforms like Google. Content creators and advertisers should prepare for new opportunities and challenges in optimizing visibility within AI responses.

Read the full article at Search Engine Land

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