Peacock's NBA streams are going vertical

Peacock is introducing a native vertical video format for live NBA games, enabling viewers to watch without rotating their phones, using an algorithm to track players and zoom into action. This move aims to enhance mobile viewing experiences by leveraging advanced AI-driven features, signaling a shift towards more personalized content consumption for sports fans. Content creators should note the growing importance of vertical formats and AI-enhanced viewer engagement in streaming services.

Read the full article at The Verge

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