Rivian has launched its performance division called Rivian Adventure Department (RAD), aiming to appeal to automotive enthusiasts despite being a young and not yet profitable company. The success of this move hinges on the upcoming launch of their more affordable R2 electric SUV, which is crucial for turning a profit. Content creators should note Rivian's strategic focus on performance and innovation as key themes in automotive news coverage.
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Ali NematiWritten by Ali
