RoC's Renaissance: How A Near-Forgotten Heritage Brand Became A Private Equity Growth Driver

RoC, once a minor asset of a large healthcare conglomerate, saw its global retail sales triple from about $100 million to nearly $300 million over six years, reclaiming its top position in the market. This resurgence underscores the potential for heritage brands to achieve significant growth under focused management, offering content creators insights into leveraging brand history and strategic marketing for success.

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