Shopify says purchases are coming 'inside ChatGPT' through agentic storefronts as OpenAI retreats on Instant Checkout

Shopify announced that products will soon be discoverable and purchasable directly within ChatGPT through its "agentic storefronts" feature, launching in March, while OpenAI is changing how checkout operates inside the chatbot. This integration allows for a seamless shopping experience directly within the chat interface, offering content creators and merchants a new avenue to engage customers and facilitate sales without redirecting them away from the chat environment.

Read the full article at Modern Retail

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