Survey: PPC is getting harder - and AI is only saving 5 hours a week

A survey of over 1,300 PPC professionals reveals that PPC advertising is becoming increasingly challenging due to platform opacity and measurement difficulties, despite some efficiency gains from AI tools which only save an average of 5.2 hours per week. Content creators should be wary of relying solely on platforms for measurement and consider building independent tracking systems as more clients plan to replace agency work with AI solutions.

Read the full article at Search Engine Land

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