The article discusses the emergence of the "dark SEO funnel," where traditional SEO metrics like clicks and traffic are becoming less relevant due to AI's role in vendor discovery. Up to 84% of B2B buyers use AI tools for initial research before verifying with Google, indicating a shift from click-based attribution to brand mentions and LLM citations as key indicators of SEO success. Content creators should focus on entity strength, information gain through unique data publication, and strategic visibility in relevant neighborhoods like review sites and industry blogs to adapt to this new landscape.
Read the full article at Search Engine Land
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