The Digital Markets Act (DMA) aimed to enable fairer competition and prevent Google from leveraging its search monopoly for vertical products but has failed in its two-year tenure. Despite promises of improved user experience and business metrics, Google's dominance remains intact, user satisfaction has declined, and no significant new competitors have emerged. The article argues that the DMA focuses on regulating platform behavior rather than addressing structural monopolies, which is less effective. It suggests that regulators should focus on creating conditions for genuine competition through aggressive antitrust enforcement and enabling data portability instead of micromanaging product decisions. The geopolitical consequences of the DMA also threaten broader trade relationships between Europe and the US.
Read the full article at Search Engine Land
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