'This Is An Xbox' Announcement Looks to Have Been Pulled Offline, After New Gaming Boss Asha Sharma Takes Charge

Microsoft's "This Is An Xbox" campaign, which aimed to promote playing Xbox games on various devices, has been removed from official channels shortly after new gaming boss Asha Sharma took charge, following poor reception and declining Xbox console sales. This shift underscores the company’s efforts to refocus on traditional console gaming with the upcoming Project Helix, signaling a potential pivot away from device-agnostic gaming for content creators.

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