The article analyzes 13 months of data on LLM (Large Language Model) traffic, revealing that while LLM referral traffic is currently less than 2% of total referral traffic, it is growing rapidly at an average rate of 80%. Content creators should monitor the sources cited by LLMs and capitalize on the high conversion rates from this channel, which can be up to 18%, significantly higher than other channels. The key takeaway for content creators is to develop strategies that anticipate how LLMs will reference their material and allocate resources to optimize for this emerging traffic source.
Read the full article at Search Engine Land
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