What 23 tests reveal about Google AI Max performance

To successfully implement AI Max in your paid search strategy:

• Ensure strong conversion hygiene and objective-oriented bid strategies.
• Use all features (search term matching, text customization, URL expansion) for up to 40% higher success rates.
• Evaluate account-wide impact rather than focusing on individual campaigns or CPA by match type analysis.
• Consider integrating AI Max with other innovative testing opportunities like Search Bidding Exploration and evolving account structure.

Read the full article at Search Engine Land

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