You'll now have to fork out for an additional subscription if you want to watch 4K content on Prime Video

Amazon is introducing a new Prime Video Ultra subscription at $5 per month, up from $3, which will be required for 4K UHD streaming, affecting current Prime members who lose free access to 4K content. This price hike and feature lockout highlight the increasing costs in streaming services, impacting users' viewing quality and budget considerations. Content creators should note the shift towards premium pricing for enhanced features as a trend influencing consumer choices in streaming media.

Read the full article at Engadget

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