Zillow has evolved from a platform that aggregated real estate listings from various MLS databases into a comprehensive consumer-facing service by building better user experiences like virtual tours and financing tools. The relationship between Zillow and MLS providers is complex; while many MLSs see their cooperative database as a public good, there's inherent friction due to differing interests and rules. As an aggregator, Zillow leverages its audience to negotiate more efficient data access terms with MLS providers. Now, Zillow aims to address real estate transactions directly, moving beyond pure software design to tackle the broader ecosystem of real estate services.
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