The article highlights three critical factors—presence, interpretation, and momentum—that determine a brand's true search performance beyond traditional metrics like rankings and traffic. These factors are crucial for developers and tech professionals as they navigate the complex landscape of modern SEO, where consumers move across various platforms before making decisions. Understanding these elements helps brands ensure they are visible, understood, and building long-term trust with potential customers.
Read the full article at Search Engine Land
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Ali NematiWritten by Ali
