Marketing & SEO

3 ways to turn LinkedIn into a B2B AI discovery engine

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LinkedIn's influence in B2B discovery has grown significantly due to its role as a primary source for AI search citations. This development matters because optimizing LinkedIn presence can enhance brand credibility and visibility through large language models, crucial for reaching potential clients via AI-driven searches. To capitalize on this trend, businesses should focus on content optimization, strategic content creation, and building robust post-engagement metrics.

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