30 days of using za'atar the wrong way: How spice startup Hayati used repetition to hit 21,000 Instagram followers

Hayati, a za'atar spice brand, reached 21,000 Instagram followers by using founder Yasmine Borno's content skills to create engaging educational posts and cooking tips. This strategy showcases how leveraging personal branding and creative content can drive social media growth without significant ad spending for e-commerce startups. Watch for similar low-budget, high-engagement strategies in other niche food brands.

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