The Pokémon Company’s 30th anniversary trading card launch has generated significant excitement and disruption, with long queues forming across Europe and North America as fans camped out overnight to secure a purchase. Retailers are capitalizing on the high demand by dramatically increasing prices—GameStop is selling an Elite Trainer Box for over double its original cost—while others have implemented measures like limiting purchases or even destroying packaging to deter scalpers. This situation highlights the ongoing challenges surrounding Pokémon card availability, resale markets, and consumer behavior within the gaming collectible space.
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