6 Google Ads mistakes that hurt ecommerce campaigns

The article highlights six common mistakes that ecommerce brands often make when transitioning from Meta Ads to Google Ads. Here's a summary of each mistake and the recommended actions:

Mistake 1: Treating Google as an Analog of Meta

Issue: Brands might approach Google with the same mindset they use for Meta, leading to suboptimal performance. Solution: Understand that Google operates differently; it focuses on actively expressed demand rather than passively targeted audiences.

Mistake 2: Building a Campaign Structure That's Too Granular

Issue: Over-segmentation into too many campaigns can limit the algorithm’s ability to learn and optimize effectively. Solution: Build a tighter structure with fewer, well-funded campaigns. This allows Google to gather sufficient data for optimization.

Mistake 3: Underfunding Campaigns and Keeping Them Stuck in Learning

Issue: Insufficient budget prevents campaigns from exiting the learning phase, leading to inflated CPAs and inconclusive results. Solution: Adequately fund new campaigns to ensure they have enough conversions (typically around 30-50) to stabilize bidding.

Mistake 4: Leaving Campaigns on Max Conversion Value with No ROAS Targets

Issue: Without

Read the full article at Search Engine Land

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