E-Commerce & Retail

Ace Hardware debuts Hey ARMA, its new AI assistant for in-store help

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Ace Hardware has launched "Hey ARMA," an AI-powered assistant for store associates to enhance customer service and product knowledge instantly. This tool, available in over 2,300 stores, aims to support human expertise by providing quick answers and guidance without detracting from personal interactions. Developers should watch how Ace Hardware balances technology use with maintaining a personalized shopping experience.

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