Adidas offers ecommerce-as-a-service (EAAS) featuring AI agents

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Adidas has launched an 'ecommerce-as-a-service' (EAAS) model, powered by Salesforce and AI agents, to manage partner websites and scale operations without increasing headcount. This strategic move allows Adidas to compete with digital disruptors and create new business opportunities by offering end-to-end ecommerce solutions. For developers, this highlights the potential of AI agents to streamline complex operations and drive business growth.

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Ali NematiWritten by Ali

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