Google isn't penalizing content for being AI-generated, but rather for exhibiting hallmarks of low-quality writing. These signals include phrases that substitute for facts, vague attributions, hedged claims, filler transitions, and unsourced statistics—all of which indicate a lack of verifiable information. Content creators should focus on providing specific, sourced claims and demonstrating expertise rather than avoiding certain words, as Google prioritizes helpfulness and demonstrable effort. Ultimately, the goal is to deliver content that answers user questions with concrete details and verifiable evidence.
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