Marketing & SEO

AI Max increases revenue 13% but drives higher CPA: Study

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Google's AI Max increases revenue by 13% but raises cost per acquisition (CPA) by 16%, according to an analysis of over 250 campaigns. This shift towards intent-based matching presents a trade-off between potential growth and efficiency for content creators, who are advised to test cautiously and audit aggressively.

Read the full article at Search Engine Land

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