E-Commerce & Retail

Amazon says its AI shopping assistant is gaining traction, with Rufus users up 115%

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Amazon's AI shopping assistant, Rufus, has seen a 115% increase in monthly active users year over year, with engagement up 400%. This growth signals strong adoption of advanced AI tools in e-commerce, offering developers insights into consumer preferences for AI-driven retail experiences. Watch for further integration of AI technologies to enhance user interaction and personalization in shopping platforms.

Read the full article at Modern Retail

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