Amazon has opened its seller dashboard to external AI assistants, initially integrating Anthropic’s Claude and its own Quick assistant. This development allows independent sellers, who represent over 60% of Amazon sales and generate billions in fees, to manage their businesses through AI, automating tasks like inventory and listing management. The move formalizes a trend already occurring, as nearly 90% of sellers were already using unofficial AI tools, and signals Amazon’s intent to control AI access within its ecosystem.
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