Travel

American Airlines drops California city added in push to try new, unserved destinations

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American Airlines is discontinuing its service to Santa Maria Public Airport (SMX) in California due to underperformance, ending twice-daily flights from Phoenix Sky Harbor International Airport starting May 7. This move highlights the challenges airlines face when testing routes to less-served destinations and underscores the importance of performance metrics in maintaining such services, offering a key takeaway for content creators about market viability and audience demand analysis.

Read the full article at The Points Guy

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