Cybersecurity

Apple faces £2 bn lawsuit in UK over app privacy feature

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UK app developers have filed a £2 billion lawsuit against Apple, accusing the tech giant of giving its own advertising services an unfair advantage through stricter privacy rules for third-party apps. The App Tracking Transparency (ATT) feature requires user consent before tracking activity across other apps and websites, but developers claim it was implemented unfairly without proper consultation, leading to significant losses in adapting their business models.

Read the full article at Digital Journal


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