Companies face four options on April Fools' Day: abstain, create real products under the guise of jokes, clearly state that a joke is being played, or deceive customers with fake announcements. This matters as it highlights the potential for brands to either enhance their reputation through thoughtful engagement or damage it by misleading consumers. Brands should focus on maintaining transparency and avoiding deceptive practices.
Read the full article at The Verge
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Ali NematiWritten by Ali
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