The article outlines a framework for ethical use of AI in PPC advertising called the "Brand Integrity Circle." It categorizes AI-generated content into four levels: Core (minimal manipulation), Inner Ring (contextual backgrounds and minor edits), Outer Ring (significant alterations like changing body types), and Edge (synthetic humans). The author emphasizes the importance of a structured approach to ensure authenticity and transparency. Key recommendations include creating a brand AI manifesto, implementing a pre-flight checklist for assets, aligning with customer expectations, and ensuring legal compliance. Public sentiment leans towards preferring real images over AI-generated ones due to concerns about false advertising and reality vs. fantasy.
Read the full article at Search Engine Land
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