Ashton Woods puts pace over margin in a choppy housing market

Ashton Woods, a major U.S. homebuilder, prioritized maintaining strong sales pace over profit margins by increasing community count and offering incentives, despite challenging market conditions. This strategy contrasts with competitors focusing on higher-margin products, potentially positioning Ashton Woods to capture more entry-level buyers sensitive to current economic pressures.

Read the full article at HousingWire

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