Automotive & EV

Audi CEO Admits New Flagship SUV Almost Got Those Electronic Door Handles Nobody Asked For

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Audi CEO Gernot Döllner revealed that the company abandoned its plan to include electronic door handles in the 2027 Audi Q9, opting instead for conventional designs based on customer feedback. This decision underscores the importance of user-centric design in automotive innovation and highlights the potential risks of implementing overly complex features without adequate market validation.

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