Marketing & SEO

Automated traffic is growing 8x faster than human traffic: Report

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Automated traffic grew 23.5% year over year in 2025, about eight times faster than human traffic, driven significantly by AI agents and agentic browsers. This shift means developers and tech professionals must now optimize for machine interactions alongside human users to ensure their content is discoverable and actionable by automated systems. The rapid growth suggests a future where bots may dominate web usage, potentially altering how online services are designed and managed.

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