Babylist is expanding its physical presence by opening a 20,000 square foot showroom in New York City's Soho neighborhood this summer, focusing on product education and community building for local parents. This move underscores Babylist’s commitment to physical retail despite industry challenges, aiming to meet the specific needs of urban families. Content creators can take away that there is a growing demand for in-person engagement and localized content catering to new parents’ unique circumstances.
Read the full article at Modern Retail
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