Baggallini turns to new collections and its first pop-up to acquire Gen Z shoppers

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Baggallini is expanding its product line with new collections like BG Active and Jet Set to attract younger customers, including millennials and Gen Z. The brand's first pop-up store in Montauk has already drawn in younger shoppers, signaling a strategic shift from its traditional customer base of millennial moms towards a more diverse audience seeking convenience and style for various activities.

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