Automotive & EV

BMW Exec Says Young People Prefer Voice and Screens Over Buttons Because 'They Are Multitasking': TDS

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BMW Group Australia CEO Vikram Pawah stated that younger generations prefer voice and touch controls over physical buttons in vehicles due to their multitasking habits. This shift highlights the evolving preferences of tech-savvy consumers who value quick, hands-free interactions with car interfaces. Automakers must adapt by integrating advanced digital control systems to cater to these changing demands.

Read the full article at The Drive

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