Bookshop.org reinvented itself for post-pandemic survival. It worked

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Bookshop.org, launched in January 2020, aims to challenge Amazon's dominance in the book market by redirecting profits to independent bookstores. This initiative is crucial as it addresses the significant market power held by Amazon, which controls over half of the print and most of the e-book markets. Bookshop.org’s success highlights a viable strategy for supporting local businesses in the face of large tech monopolies.

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