Brands spent years chasing Gen Z. Now it's a 'millennial summer.'

Brands are pivoting their focus from Gen Z to millennials, who now drive significant retail spending and cultural trends. This shift is evident in the resurgence of early 2000s aesthetics and media content, reflecting millennials' growing influence as key consumers and decision-makers. Brands must watch how long they can sustain this nostalgic approach before audiences become fatigued.

Read the full article at Business Insider

---

Want to create content about this topic? Use Nemati AI tools to generate articles, social posts, and more.