Google is fully transitioning its core search product into an agentic AI experience with AI Mode usage now doubling every quarter and reaching over one billion monthly users. This fundamental shift requires developers and tech professionals to pivot from traditional SEO toward optimizing for conversational, multi-turn interactions that Google now prioritizes to drive engagement. As search becomes increasingly proactive by asking follow-up questions, the industry must watch how this automated query generation reshapes web traffic patterns and user discovery.
Read the full article at Ars Technica
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Ali NematiWritten by Ali
