BuildersUpdate has launched a pay-at-closing model for homebuilders, charging $750 only when a sale closes through its platform. This shifts the risk from upfront marketing costs to performance-based fees, aligning incentives between builders and agents by ensuring payment is made only on successful sales.
This innovation addresses growing concerns over inefficient lead generation in challenging market conditions, potentially offering a more cost-effective solution for builders with excess inventory or entering new markets. Builders will need to assess whether the platform's network and tools can deliver higher-quality leads compared to existing channels.
Read the full article at HousingWire
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