Advanced Campaign Setup: Google Shopping vs Amazon Ads
Overview of Structures
Both Google Shopping (Priority sculpting) and Amazon Ads (Multi-tier architecture) share underlying principles but differ significantly due to their unique platforms. Here’s a detailed comparison:
Similarities
-
Route Queries/Campaigns: Both systems route queries or keywords through different campaigns based on performance.
- Google Shopping: Uses priority settings and negatives to funnel queries from catch-all campaigns into high-performance (alpha) campaigns.
- Amazon Ads: Moves keywords from broad, phrase, and auto-campaigns into exact match campaigns for better profitability.
-
Discovering Converting Terms: Both platforms start with a broader campaign setup to identify converting terms at low cost.
- Google Shopping: Uses catch-all campaigns to discover high-performing queries.
- Amazon Ads: Utilizes broad and phrase matching to find profitable keywords.
-
Graduating Proven Terms: Once proven, these terms are moved into higher-performance campaigns.
- Google Shopping: Moves them into alpha campaigns with high tROAS (target return on ad spend).
- Amazon Ads: Imports them into exact match campaigns for better profitability.
-
**Regular Reviews and Neg
Read the full article at Search Engine Land
Want to create content about this topic? Use Nemati AI tools to generate articles, social posts, and more.

![[AINews] The Unreasonable Effectiveness of Closing the Loop](/_next/image?url=https%3A%2F%2Fmedia.nemati.ai%2Fmedia%2Fblog%2Fimages%2Farticles%2F600e22851bc7453b.webp&w=3840&q=75)



