Carl Laemmle, head of Universal Studios, spearheaded a significant shift in the film industry’s response to the arrival of sound. Recognizing the challenges—like sound sensitivity and new production costs—Laemmle implemented "The New Universal," prioritizing fewer, higher-quality films over mass production. This strategy, exemplified by the success of All Quiet on the Western Front and The King of Jazz, demonstrated a commitment to quality storytelling and adapting to the evolving audience preferences in the talkie era.
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