Cybersecurity

Carson Spitzke on moving to results based PR

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Carson Spitzke, founder of Spitz PR, is shifting the public relations industry towards a results-based model that guarantees outcomes rather than just effort. This change addresses clients' frustrations with traditional retainer models and leverages guaranteed placements to ensure brand narratives reach target audiences effectively, especially in an AI-driven research environment where early impressions are crucial for B2B buyers.

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