Marketing & SEO

ChatGPT ads are showing up - a lot

30 sec read15 views0 listens

OpenAI is running ads for free-tier ChatGPT users in the US, with one in five questions triggering an ad that is tailored to the conversation topic. This new advertising channel offers targeted opportunities and a "poaching" dynamic where competitors can advertise against mentioned brands, making it crucial for marketers to monitor its effectiveness and user reception. As OpenAI expands this feature globally, the balance between monetization and maintaining user trust will be key.

Read the full article at Search Engine Land

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